Photographer, cinematographer, and respected Atlanta hip hop archivist Zach Wolfe joins the podcast to talk about how he managed to go from his small town roots in Iowa to being one of the biggest names in southern hip hop photography. From a very early age Zach was passionate about rap music and photography. Thanks to a colombia house records subscription he was able to get his hands on a lot of early hip hop records in his small town, and thanks to the encouragement of a high school photography teacher, he had early dreams of one day becoming a professional photographer. It wouldn't be until later that he would realize he could combine the two passions and create an amazing body of work around rap music. After studying photography in Colorado, and a brief stint in LA interning with SmashBox Studios, Zach would make the journey to Atlanta to chase the dream of shooting the bourgeoning southern hip hop scene he had been obssessing over since he first heard OutKast. He soon realized that the idea that he could actually imbed himself into the local hip hop community might prove harder than he had imagined, until a chance meeting with Lil John' secretary that would change his life forever. Before long Zach was working with some of the biggest up and coming names in hip hop and establishing himself as the go to sourthern hip hop photographer. During our conversation we talk about the evolution of his career into motion work and the chance to focus his talent on other niches, what the current state of music photography looks like, the specific challenges he faced in shooting with rappers, and the advice he gives to others coming up in the world he has dedicated his life to.
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