Lifestyle, motorcycle, and automotive photographer Matthew Jones joins the podcast to talk about how he managed to create a recognizable aesthetic and grow a brand for himself by shooting what he was most passionate about. He's become known for his editorial work with niche magazines like Iron and Air, as well as shooting big commercial projects with companies ranging from Harley Davidson to Infiniti USA. Growing up in Florida, Matt found photography at an early age through the world of skateboarding, but later in life it would help him escape some trouble he felt he was sinking into with a move to Georgia to study at Savanah College of Art and Design. It was there that he would be begin to get a better grasp of photography and, against some of the advice of his professors, pursue the world of shooting automotive work. After a quick whirlwind tour of the country with editorial jobs, a stint in LA, and a ton of well lit pictures of cars, Matt found the world of motorcycles and began to refine the overall look and feel of his work. Since then, Matt has gone on to shoot commercial campaigns and editorial work and create a look that has set him apart in a very saturated world. During our conversation we talk about how Matt sees his work continuing to evolve in the future, the love/hate relationship he has with social media, steps he takes on getting in the door with ad agencies and brands looking to hire the right photographer, and the advice he gives on shooting what you love.
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