On this episode of the Visual Revolutionary Podcast we sit down with well known advertising and editorial photographer Chris McPherson to talk about what's it like brainstorming shoot ideas with Lebron James, trying to convince celebrities that it's in their best interest to get a good shot, and all the things they don't tell you in school about getting your work in front of the right people. Although Chris had many influences and mentors in his life, it was his third grade teacher that first put a camera in his hand for a school newspaper assignment and helped change the way he would see the world for good. Growing up in Phoenix, Chris was inspired by the moto, bmx, and skateboard worlds around him. And with an older stepbrother like Todd Swank (professional skateboarder and skateboard photographer) to help show him that you could carve your own path, it wasn't long before he was committing himself to photography. Working first for a high end Phoenix studio, and then moving to LA to assist some of the biggest names in photography, Chris moved through the ranks and built his own book, eventually building a huge roster of clients. During our conversation we talk about the importance of mentorship, the trappings of assistant work, the need for face to face meetings in a digital world, and what it means to build a brand in today's photography world. So enjoy this conversation with Chris McPherson.
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