Professional climber, filmmaker, and photographer Jon Glassberg joins the podcast to talk about his production company Louder Than 11 and how he went from getting recognized by his talents on the rock to working behind the camera producing films and content for some of the biggest names in the climbing industry. Growing up in central Virginia, Jon was introduced to rock climbing at a young age during a summer camp he attended and fell in love with it instantly. Although photography would also be introduced to him early on in his high school years, Jon's attention during that time was focused solely on the pursuit of climbing. As he moved through the ranks of competition climbing and also began making a name for himself by sending some of the hardest boulder problems in the country at the time, Jon soon found himself attracting sponsorships and attention from the climbing community. It would be later in college while studying business and graphic design that Jon would start to plan out the possibility of creating a company that could quickly produce short films of all the adventures they were having. Over the years that company has evolved into a full fledged filmmaking and content creation studio working closely with brands like Mountain Hardware and USA Climbing. During our conversation I ask Jon about what it's like trying to balance a career as a creative with the responsibilities of being a sponsored athlete, the type of work he seems to be moving more towards with companies in the outdoor retail space, how he manages to not burn out in such a niche industry, and the advice he gives to others who want to do what he does.
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