Photographer, chief creative officer, and advertising master mind Jason M. Peterson joins the show for an interesting conversation about where advertising is heading and what that means for creators of all types. You might know Jason from his popular Instagram account where he showcases some of his beautiful black and white compositions, but he's had a long career in the creative world dating back to his early days in a punk band and leading to a successful run in the ad world. Growing up most of his life in Arizona after his parents were divorced, Jason found the hard core punk scene. He not only fell in love with the music, but the DIY ethic and art surrounding the community that would resurface in the next chapter of his life as an art director in New York. Years later, on a bet with his friends, Jason joined Instagram and created an account that has attracted over a million followers and earned him praise from much of the photo world. Jason has worked on, and created, many memorable ad spots over the years, but has now focused his energies on where he feels the future of that world is headed and begun incorporating his own skills behind the camera into the package. During our conversation we talk about what he looks for in emerging talent as a hiring creative director, how established photographers and filmmakers have to adapt to the budgets and faster moving workflow of social media, and the advice he gives to those coming up in the world.
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