When award winning director and producer Kohl Norville first set out to try and create his own commercial on spec, it ended up becoming Heineken's signature piece that they aired during the Olympics. Not bad for a first attempt. After years of working with ad agencies, and a background in graphic design and art direction, Kohl wanted the opportunity to try and get behind the camera and help create video pieces to go along with some of the advertising ideas he had in his head. Once he hit the first one out of the park for Heineken, the doors began to open for the chance to keep trying. Kohl would go on to make many memorable commercial spots for a huge roster of clients and continue to hone his skills not only as a director, but as a collaborator and curator of new rising talent. Recently Kohl was named the director of content for Motive Made Studios and has had the opportunity to help create and direct content for the last three Super Bowls, as well as work on a new documentary series highlighting the effects that fracking and the oil industry has had on California. On this episode we talk to Kohl about what it takes to get in the door with ad agencies, the future of content creation and the platforms it will live, the challenges of balancing family life with a very busy work schedule, and the day to day hustle it takes to be successful in the creative field.
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About Visual Revolutionary
Because we are interested in people's story, and not what type of gear they use, we introduce a new much needed podcast in the world of photography and filmmaking. Featuring in-depth conversations with some of the world's leading photographers, filmmakers, and other visual artists, we are bringing you the backstory on how they got to where they are today.